Lazy Advertising or Genius?

28 May

More and more advertisers are using traditional media to drive traffic to their Facebook Fan Pages – promoting their Facebook Fan Page as their primary Destination, rather than promote their website or a microsite.

To date the most prominent examples of traditional media executions tagged with a Facebook address are targeted towards younger audiences. The Fan Pages that are being promoted are well set up and regularly updated, with lots of things for Fans to do – Lynx offer an interactive Keeley game, Smirnoff promote club nights and discussion etc.

It’s not just a question of promoting the Facebook Destination though, it’s a two stage process. Stage one is getting people to the page, stage two is keeping them as Fans – the page needs to be interesting when people arrive and then constantly updated to keep Fans engaged.

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