iPhone – walking history

1 Jun

Check out this idea – then think about building tours, visitor information perhaps even exhibitor information

4 Responses to “iPhone – walking history”

  1. Gerry Breislin June 1, 2010 at 10:01 am #

    Nice one Pete,

    Oglivy’s suggested something like this to celebrate IBM’s 100 anniversary next year.

    Create a sort of virtual expo in prime locations (eg circular quay) where you use an app like this to bring up images about smarter transport, smarter energy, smarter communications etc.

    Would be good if there was one for Australia

  2. petergrose June 1, 2010 at 10:05 am #

    Gerry – re: IBM. Could be ‘Smart’ to have a version of this that shows the ‘future’ – not history. Imagine what could be (as well as what was)

    • Tim Hoffmann June 1, 2010 at 3:49 pm #

      I think that kinda of was the intent of Ogilvy’s approach.

  3. pfmthink June 1, 2010 at 4:26 pm #

    What about making a virtual expo instead of a real one – but still have the people there to talk about what is on their iPhones – could be done in smaller spaces but still generate conversations

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