love the use of kids and artist to inspire creativity!

23 Aug

from mUmBRELLA

Confectionery brand Smarties has launched a colour-themed arts project in which children are paired with an artist to create a piece of artwork.

The 8 Colours of Fun campaign for the Nestle product has been created by JWT Sydney.

The resulting project films – including music, sculpture, dance, photography and the spoken word were directed by Curious Films’ Summer Agnew.

“We wanted to use Smarties colour to inspire parents and kids to be creative and above all, have fun,” said Angus Hennah, JWT Sydney’s ECD.

The campaign launched today with blue as the first theme.

The project is being run online at Facebook and YouTube.

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