The Fabric Group

4 Jan

A great use of storytelling in this innovative 1920’s campaign by Australian born photographer Anton Bruehl. Each week the exploits of ‘The Fabric Group’ enthralled and entertained readers of The New Yorker. The twist in the tale was that the dapper trio were cut-out dolls. A photographic illustration dominated the advertising space with copy based on the dialogue of the trio, which inevitably mentioned the stylish Fabric Group suits. Check out this link from the NGA which is currently featuring an exhibition of Anton Bruehl’s work.

http://www.softsculpture.com.au/Exhibition/BRUEHL/Default.cfm?MnuID=3&GalID=7

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